Andy Woodruff — bringing self-sovereign identity to 100M people by 2034. Ideas, predictions, projects, and curation.https://andywoodruff.net/https://andywoodruff.net/projects/project-halo/https://andywoodruff.net/projects/project-halo/A calm, self-contained desk object that tells time, watches your air, and nudges you to move.Mon, 01 Jun 2026 00:00:00 GMThttps://andywoodruff.net/ideas/from-produced-by-hand-to-produced-by-machine/https://andywoodruff.net/ideas/from-produced-by-hand-to-produced-by-machine/Hamming wrote in the industrial era that machines rarely produce the same product as hands did. The same is now true of LLMs and knowledge work — and the winning move is to redesign the process, not just speed it up. Here's what the Product Owner role looks like from first principles in an AI-native org.Wed, 27 May 2026 21:30:00 GMThttps://andywoodruff.net/ideas/madison-endurance-mcp-shipped/https://andywoodruff.net/ideas/madison-endurance-mcp-shipped/A FastMCP server that joins race discovery, NWS weather, and group rides into one slash-command surface — built as a portfolio piece for the FastMCP team, with two design moves I want to be known for.Fri, 22 May 2026 20:00:00 GMThttps://andywoodruff.net/ideas/force-multiplier/https://andywoodruff.net/ideas/force-multiplier/AI amplifies your judgment — good or bad. Here's why building better habits is the real unlock.Wed, 20 May 2026 13:35:14 GMThttps://andywoodruff.net/ideas/product-owner-context-master/https://andywoodruff.net/ideas/product-owner-context-master/In the AI age, the Product Owner is the king of context — and the king of context doesn't just collect, they govern.Wed, 20 May 2026 13:34:14 GMThttps://andywoodruff.net/ideas/the-breakdown-of-atomic-habits/https://andywoodruff.net/ideas/the-breakdown-of-atomic-habits/When execution gets cheap, identity becomes the bottleneck — and every habit is a deposit into the bank of who you are.Sun, 17 May 2026 22:35:13 GMThttps://andywoodruff.net/ideas/the-dichotomy-of-content/https://andywoodruff.net/ideas/the-dichotomy-of-content/There's an inherent tension between hyper-personalized AI content and the human need for shared cultural experience. At internet scale, even the narrowest niche has a community.Mon, 27 Apr 2026 00:00:00 GMThttps://andywoodruff.net/curation/frameworks/https://andywoodruff.net/curation/frameworks/A curated index of the frameworks gathered across the vault — habit building, decision making, forecasting, learning, negotiating, prioritizing, shipping.Wed, 22 Apr 2026 18:15:42 GMThttps://andywoodruff.net/projects/new-century-school/https://andywoodruff.net/projects/new-century-school/Voted onto the governance council of New Century School, a public charter school in Verona, WI. Civic work — shaping how the next generation learns in the institutions my kids actually attend.Wed, 01 Apr 2026 00:00:00 GMThttps://andywoodruff.net/projects/ekko-pai/https://andywoodruff.net/projects/ekko-pai/Personal AI infrastructure — my daily operator system. This site, the newsletter pipeline, video rendering, and most of how I work compounds through it.Thu, 15 Jan 2026 00:00:00 GMThttps://andywoodruff.net/ideas/the-first-warning-shot/https://andywoodruff.net/ideas/the-first-warning-shot/Tailwind CSS lost 80% of revenue in months. This is the first warning shot of AI disruption we cannot explain away.Fri, 09 Jan 2026 20:05:26 GMThttps://andywoodruff.net/ideas/833x-the-new-economics-of-intelligence/https://andywoodruff.net/ideas/833x-the-new-economics-of-intelligence/AI costs 833x less than human knowledge work, and it's only getting cheaper.Sat, 03 Jan 2026 22:38:03 GMThttps://andywoodruff.net/ideas/refining-the-2026-startup-thesis/https://andywoodruff.net/ideas/refining-the-2026-startup-thesis/Greg's '20 Mega Shifts' thread captures something real. Here are my thoughts.Fri, 02 Jan 2026 17:14:57 GMThttps://andywoodruff.net/projects/cycling-and-health/https://andywoodruff.net/projects/cycling-and-health/Riding, lifting, and the rest of the maintenance work. The compute that matters most runs on the body that produces it.Thu, 01 Jan 2026 00:00:00 GMThttps://andywoodruff.net/projects/open-commercial-media-ecosystem/https://andywoodruff.net/projects/open-commercial-media-ecosystem/The member-governed ecosystem rebuilding the creator economy with cryptographically secure identity at the foundation. I'm the Executive Director.Wed, 20 Aug 2025 00:00:00 GMThttps://andywoodruff.net/predictions/transition-to-new-world-view/https://andywoodruff.net/predictions/transition-to-new-world-view/By 2050 the rules of the game change — AI, clean-energy commoditization, and bioengineering converge into a New Enlightenment.Sat, 09 Aug 2025 00:00:00 GMThttps://andywoodruff.net/curation/start-with-why/https://andywoodruff.net/curation/start-with-why/The greatest companies and individuals started with why they exist rather than what they do.Sun, 03 Aug 2025 13:45:37 GMThttps://andywoodruff.net/projects/the-shifting-current/https://andywoodruff.net/projects/the-shifting-current/Monthly newsletter on the AI/identity transition — making complex shifts accessible so readers can thrive, not just survive.Fri, 25 Jul 2025 16:04:07 GMThttps://andywoodruff.net/curation/never-split-the-difference-by-voss/https://andywoodruff.net/curation/never-split-the-difference-by-voss/FBI hostage-negotiation tactics translated into everyday conversation — tactical empathy, mirroring, labeling, and the questions that actually move people.Fri, 21 Mar 2025 17:51:43 GMThttps://andywoodruff.net/predictions/prediction-001/https://andywoodruff.net/predictions/prediction-001/Autonomous-agent social media accounts will be indistinguishable from human accounts by July 31, 2025.Mon, 17 Feb 2025 22:29:25 GMThttps://andywoodruff.net/curation/superforecasting-by-philip-tetlock/https://andywoodruff.net/curation/superforecasting-by-philip-tetlock/Accurate prediction is a skill that can be learned through systematic thinking, humility, and continuous calibration.Fri, 14 Feb 2025 18:44:05 GMThttps://andywoodruff.net/ideas/file-over-app/https://andywoodruff.net/ideas/file-over-app/Apps die, formats change, companies vanish. If you want digital artifacts that outlast the tool that made them, keep them as portable files in open formats you control.Tue, 11 Feb 2025 02:38:13 GMT